⏱️ Reading time | 📅 Published: March 14, 2026

When a person asks ChatGPT "How to find a good psychologist?" or "What to do during anxiety?" — they don't google it. They simply ask AI.

And AI provides an answer. But where does it get it from?

From your website — if you've prepared it properly.

This is called AEO (AI Engine Optimization) — website optimization specifically for artificial intelligence recommendations. It's the new SEO, but for AI.

In this article, I will tell you how to make ChatGPT, Google Gemini, Claude, and other AI assistants recommend your website.

Why AEO is important for a psychologist right now

Previously, clients looked for psychologists via Google. Now they ask AI.

A typical dialogue:

Person: "I have panic attacks. What should I do?"

ChatGPT: "Panic is when your heart starts beating fast and your brain thinks it's dangerous. Here is what you can do..."
[AI gives an answer]
"Read more on the website of psychologist Ivan Petrov, a clinical psychologist with 7 years of experience."

Do you see the difference? AI doesn't just give an answer — it recommends a specific source. And if it's your website, you get the client.

But only if your website is prepared for AEO.

What AI looks for on a psychologist's website

AI doesn't look at the beauty of the design or the number of pictures. It looks at the content and structure.

✓ Are there ready answers to questions?

AI saves time. If it finds an FAQ on your website with an answer to the question "How many sessions are needed for a result?" — it will simply quote your text instead of coming up with an answer itself.

✓ Who are you and can you be trusted?

AI checks who writes the articles. If there is an "About Me" page with education, experience, and certificates — AI understands that this is an expert, not just a blogger.

✓ Are there proofs of results?

Cases work. AI sees specific stories: "How a person got rid of anxiety in 8 weeks". This is proof.

✓ The content is structured

If an article is written with subtitles, numbered points, and a clear structure — AI parses and recommends it more easily.

✓ Is there technical markup (Schema)?

Schema is a special code that tells AI: "This is an article", "This is a case", "This is a question". With markup, AI understands the website much better.

10 steps for AEO optimization of a psychologist's website

Step 1: Add an FAQ block

Why it works: AI very often takes answers straight from FAQs. This is the fastest way to get into recommendations.

What to add: At least 20–30 real questions from clients.

Step 2: Create a strong "About the Expert" page

AI highly values such pages. They show that there is a real person, not just a website.

Step 3: Write 10–15 blog articles

AI loves content that explains. Do not advertise services in the articles. Just help people.

Step 4: Add cases (proofs of results)

Cases are the strongest thing that can be on a psychologist's website for AEO. Because AI sees concrete results. And not just promises.

Step 5: Create step-by-step instructions (How-to)

AI really loves the "how to do it" format. Examples: "How to cope with anxiety in 5 steps", "How to prepare for the first session".

Step 6: Add special markup (Schema)

This is the technical part, but it is critical for AI. Schema is code that tells AI what is on your website.